Go To Market Services

Access powerful tools to deliver worldwide go-to-market initiatives

IDC's Go-to-Market Services (GMS) is a collection of IDC content and services packaged to complement and support the marketing, partner and sales initiatives of our customers. GMS combines powerful lead generation tools with high-value content and supporting services, to help you build awareness, drive leads, and advance the sales cycle. Your customers and prospects are looking for guidance they can trust. By co-branding with a globally recognized and credible thought-leader, you provide your targets of influence with the independent and objective viewpoint that they need.

IDC offers a broad selection of GMS components to support you in every stage of the relationship development cycle. Each component addresses specific relationship building and communications priorities. We work with you to identify and implement the most appropriate GMS offerings, based on your top priorities. Our dedicated engagement team, headed by an experienced project manager, ensures you receive quality content and services, delivered on time.

IDC's GMS program is vendor neutral and complements your go-to-market strategies, by utilizing existing research, and presenting it in market friendly packaging. IDC insights, based on extensive global and regional research, are designed to help our customers more effectively communicate with their customers and partners.

How do you know if IDC's GMS offering is right for you?

If you can answer YES to any of the following questions, IDC's GMS can help:

• Do you want to be an established thought leader in your market?
• Are you repositioning or launching into a new market in the next 6-12 months?
• Do you have a value proposition or message that is not understood?
• Do you need more qualified traffic to your Website?
• Are you having difficulties communicating with a target vertical market?
• Is one of your competitors beating you in competitive pitches regularly?

IDC's Go-to-Market Services provide worldwide benefits, such as:

• Complimenting your go-to-market strategy
• Enabling you to take a thought leadership position
• Driving leads and qualification, advancing the sales cycle
• Building loyalty with customers and partners
• Strengthening positioning and messaging
• Providing flexibility to suit your needs

IDC's Go-to-Market Services include:

IDC ViewPoint: ¾ page opinion piece on a series of hot topics of interest to your customers

• Website, magazine, newsletter content
• Authored by an industry analyst around topical business issues
• Perfect to educate customers, partners, the media

IDC Dat-a-Glance: 1 to 2-page summary of an industry issue or trend

• Content for Website, magazines or collateral - insert into your brochure, hand out at events, and so on
• Based on IDC research, perfect for subsidiary, partner and channel education
• Also tool for communicating issues/ trends/considerations to customers
  

IDC Analyst Connection: answer key questions through a trusted 3rd party

• We work together to define the questions your customers need answered, and an IDC expert provides the answers
• Brochure, Web content, newsletter insertion - where ever your customers go to source information
• Engage customers and interact directly with them online
• Excellent support when launching a new strategy, vertical messages, new product, services, etc..

IDC Executive Brief: educational brief for your CxO targets

• 4-6 pages / sourced from over 7,000 reports
• Support marketing initiatives / educate customers
• Provides an overview of a market, theme, product or service - we agree with you on theme/topic up front
• Perfect for executives who need quality information for decision making

• Up to 10 pages sourced from IDC research
• Train your sales team and educate your channel
• Internal and partner education on a market/vertical sector, business opportunity, product or service trend

White Paper: In-depth analysis that provides real information value to your customers

• Objective analysis with original IDC research - vendor neutral
• Research determined by the analyst working with our customers
• Addresses a customer's interest in a specific offering or strategy, concept, technology or market, and to a designated target audience
• Includes your customer case studies + a "call to action" checklist for your customers, etc..
• Measure by having customers register to download the white paper from your Web site = lead generation
• A perfect tool to influence technical decision makers within your customer targets

Bulletproofing sessions: Dedicated analyst sessions to test your message before going to market

• ½ day session with our Asia Pacific VPs and senior analysts to strategize your go-to-market approach
• Consider a bullet proofing session when preparing a strategy to target new verticals/markets, launch new products/services, upgrade customers to new products, and so on
• The analysts know your markets and the customer's issues - perfect forum to get your messaging and positioning right

Webcast/Speaking: On-line or in-person appearances

• IDC analysts are expert speakers, bringing credibility to any forum
• Consider analyst involvement in channel forums, customer and partner events, internal kick-off meetings, and more
• Utilize our analysts' expertise to educate your audience on the market, along with communicating best practices

Event Sponsorship and Custom Events: Sponsorship of IDC's industry events or custom event outsourcing

• IDC has a dedicated team of event experts throughout AP
• You can be involved in our high profile end-user events in the region
• We can also work with you on custom events - e.g. breakfast briefings to CxOs
• IDC events provide exposure to the AP market at a fraction of the cost of doing your own events
• Also, excellent media coverage through IDC's media partners - enabling you to influence beyond the event