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Products and Services - Overview
Consulting
IDC provides strategic and
tactical marketing services to support the
development and implementation of IT vendors'
overall market strategies. Our uniquely
qualified, multidisciplinary experts help
you develop business strategies, fine-tune
product development and pricing, define
and implement marketing goals, assess competitive
forces, and evaluate joint ventures or acquisitions.
Events
IDC events and breakfast briefings are your
best single source for information on the
hottest information technology issues. Executives
from IT vendors, end-user organisations,
and the financial community benefit from
the strategic insight and networking opportunities
these events offer.
Go-To-Market Services
Go-To-Market Services is a collection of
IDC content and services packaged for marketing
program delivery and coupled with powerful
lead generation capabilities. A dedicated
engagement team works with you to identify
the optimal solution and to assure quality
and timely delivery. Your prospects, customers
and partners need information they can trust.
IDC Go-To-Market Services expands your options
to meet this need and achieve your marketing
goals.
Multiclient Studies
Multiclient studies are custom research
projects that are carried out for a small
group of clients. These studies are highly
specialised, and give in-depth analysis
and recommendations to the clients for which
the study is conducted. The scope of each
project varies, however, many projects involve
extensive primary research and multivariable
analysis of technology trends and adoption.
Research Reports
IDC research reports provide market forecasts,
competitive analysis, vendor profiles, and
information on customer requirements and
buying patterns. Not only do we cover the
entire spectrum of technology markets and
subjects, but our global coverage is unmatched
in the industry. We offer reports covering
markets in Asia/Pacific, Europe, the Middle
East, Africa, Latin America, and North America.
Purchases of our research reports can be
made in our online store www.idc.com
Speakers Bureau
IDC analysts are top-notch speakers as well
as credible and dependable industry experts.
They deliver high-impact, relevant, and
thought-provoking insight into the hottest
technology, services and ebusiness issues.
Subscription Services
Whether you need global, regional, or local
market intelligence on an IT or communications
market, one of our 400+ subscription services
can provide it. IDC subscription services
provide a steady stream of insights, analysis,
and advice throughout the year, so you have
the market information you need at your
fingertips. Use the insights and analysis
provided through our subscription services
as the foundation of your strategic direction
to ensure your senior management and investors
view your plans as dependable and credible.
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