Join us at the Intelligent Green Conference as IDC analysts and industry experts offer actionable advice for market leaders driving green initiatives in the Asia/Pacific region.

In today’s world, the 'Green' movement continues to polarise individuals, businesses and policy makers across the globe. The lack of clear direction across this spectrum correlates with the view that significant portions of Green projects do not deliver tangible returns. And when the economy takes a turn for the worse, those 'discretionary projects' get cancelled or put on hold due to increasing budget constraints – which is exactly what has happened over the past 12 months.

Despite these economic pressures, climate change as a global issue is not going away. With the Copenhagen meetings in December and new emission reduction targets likely to become more of a reality –increased pressure will be placed on organisations to reduce impact of their operations on the environment. Running in parallel to this, more progressive organisations in the Asia/Pacific region are beginning realise that objectives around environmental and economic sustainability can coexist, and in fact complement each other.

The role that ICT can play in terms of fulfilling these objectives is becoming clearer and transitioning from Green IT (focusing on reducing the electricity consumption associated with the powering and cooling existing IT infrastructure) to IT for Green (more intelligent use of technology to reduce carbon emissions within business processes).